This Privacy Policy explains how Claarware LLC ("Claarware," "we," "us," or "our") collects, uses, and shares information when you visit or use SchoolDigger.com (the "Site"). By using the Site, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.
INFORMATION WE COLLECT
We collect information in the following ways:
- Information you provide. When you create a subscriber account, contact us, or sign up for our products, you may provide your email address and any details you choose to include in messages to us. SchoolDigger uses passwordless ("magic link") sign-in, so we do not store account passwords.
- Payment information. If you purchase a subscription or other paid product, payment is processed by our third-party payment processor, Stripe. Stripe collects and handles your card and billing details directly; we do not store full payment card numbers on our servers. We retain limited records such as your customer identifier, subscription status, and transaction history.
- API account information. If you register for the SchoolDigger API (developer.schooldigger.com), we collect the information needed to issue and manage your API credentials and to monitor usage.
- Information collected automatically. Like most websites, we automatically collect technical information when you access the Site, including your IP address, browser type and settings, device and operating system information, referring pages, the pages you view, and the dates and times of your requests. This information is recorded in server logs and used to operate, secure, and improve the Site.
- Cookies and similar technologies. We and our third-party partners use cookies, web beacons, and similar technologies to remember your preferences, measure traffic, and serve and personalize advertising. You can control cookies through your browser settings and through the consent tools described below.
HOW WE USE INFORMATION
We use the information we collect to operate and maintain the Site; provide the school data, rankings, and other content and services you request; create and manage subscriber and API accounts; process payments and manage subscriptions; respond to your inquiries; monitor and protect the security and integrity of the Site, including detecting and preventing automated abuse, scraping, and fraud; analyze usage so we can improve our content and features; serve and measure advertising; and comply with our legal obligations.
ADVERTISING AND ANALYTICS
The Site is monetized in part through display advertising managed by Mediavine, Inc. Mediavine and its advertising partners may collect and process information about your visits to deliver and measure personalized ads. Mediavine also provides the consent management platform used on the Site; where required by law, you will be asked for your advertising and analytics consent preferences, which you can change at any time using the privacy or consent control on the Site. Details of the data Mediavine and its partners collect, and the choices available to you, are described in the "Mediavine Programmatic Advertising" section below. Mediavine's own privacy policy is available at https://www.mediavine.com/privacy-policy/.
We also use Google Analytics to understand how visitors use the Site. Google Analytics uses cookies and similar identifiers to collect usage information; we operate it in a consent-aware mode that respects your choices. You can learn more about Google's practices at https://policies.google.com/privacy and opt out of Google Analytics using Google's browser add-on at https://tools.google.com/dlpage/gaoptout.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
HOW WE SHARE INFORMATION
We do not sell your personal information for money. We share information only as follows: with service providers who perform functions on our behalf, such as payment processing (Stripe), advertising and consent management (Mediavine), analytics (Google), and hosting and infrastructure providers; when required by law, regulation, legal process, or enforceable governmental request; to enforce our Terms of Use, protect the rights, property, or safety of Claarware, our users, or others, and to investigate fraud or abuse; and in connection with a merger, acquisition, financing, or sale of assets, in which case information may be transferred as part of that transaction. Note that the advertising practices described above may, under certain privacy laws, be considered a "sale" or "sharing" of personal information for targeted advertising purposes; you can opt out using the consent control on the Site.
DATA RETENTION
We retain personal information for as long as needed to provide the Site and our services, maintain your account, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. Server logs and analytics data are retained for a limited period consistent with operational and security needs.
DATA SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
YOUR PRIVACY CHOICES AND RIGHTS
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete it, to opt out of targeted advertising or the "sale"/"sharing" of personal information, and to not be discriminated against for exercising these rights. To exercise advertising and analytics choices, use the consent control on the Site. To exercise other rights, contact us via the Contact Us page, and we will respond as required by applicable law. We may need to verify your identity before acting on your request.
CHILDREN'S PRIVACY
The Site provides information about schools and is intended for a general audience, primarily parents, educators, and researchers. It is not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
INTERNATIONAL VISITORS
The Site is operated in the United States. If you access the Site from outside the United States, you understand that your information will be processed in the United States, where data protection laws may differ from those in your jurisdiction.
THIRD-PARTY LINKS
The Site may contain links to websites operated by others. This Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The "Last Updated" date above reflects the most recent revision. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Policy.
CONTACT US
If you have questions about this Privacy Policy or our handling of your information, contact Claarware LLC via the Contact Us page.